Our Story
What’s Poppin’ began proudly serving in Milwaukee 1990 with a simple goal: craft gourmet popcorn that stands out in flavor and quality. We’re dedicated to using premium ingredients and local sourcing to bring you unique, handcrafted treats.
What Sets Our Popcorn Apart
Distinct Flavors Crafted with Care
Our popcorn features a wide range of flavors from classic buttery to bold combinations like Cheddar & Bacon and Cookies ’n Cream, each made with premium ingredients sourced locally to ensure freshness and quality.
Quality You Can Taste
Locally Sourced Ingredients, Expertly Prepared
We prioritize fresh, local ingredients and small-batch preparation to deliver popcorn that’s crisp, flavorful, supporting community growers while maintaining exceptional taste.
Testimonials
Just picked some up at woodmans and I can’t believe how good it is. I mixed the green and gold and cheddar and it’s a fun kinda Carmel cheese mix but with a little vanilla kick.
Jennifer B
My husband surprised me to day with some sample bags of gourmet popcorn from 'What's Popping' and holy cow, it is amazing. I cannot beleive how good the flavors are—Fruity Pebbles, Cookies and Cream, Rootbeer and Peanut Butter Chocolate. I am normally not a flavored popcorn person but they are so delicious.
Staci T
Quality You Can Taste
Frequently Asked Questions
Find answers about our products, fundraising options, and shipping policies to help you enjoy What’s Poppin’ with confidence.
What flavors of popcorn do you offer?
We provide a wide range of flavors including classic caramel, cheddar cheese, butter toffee, kettle corn, and unique blends like Cookies ’n Cream, Cheddar & Bacon, and Dill Pickle.
Our selection also includes sweet, savory, spicy, and cheesy options to suit diverse tastes and occasions.
How does your fundraising program work?
Our 50/50 fundraising program allows organizations to keep half of the sales revenue from popcorn and specialty treat sales.
We support schools, clubs, nonprofits, and community groups by providing quality products that appeal to supporters and help raise funds effectively.
Do you ship orders outside Milwaukee?
Yes, we ship nationwide to ensure customers across the country can enjoy our gourmet popcorn and specialty treats.
Shipping times and costs vary depending on location and order size; details are provided at checkout.
Are your ingredients locally sourced?
We prioritize using high-quality, locally sourced ingredients whenever possible to maintain freshness and support local suppliers.
This commitment helps us deliver superior taste and contribute to the Milwaukee community.
Can I customize orders for events or corporate gifts?
Yes, we offer customizable options for special events, corporate gifting, and large orders to meet your specific needs.
Contact us to discuss flavor selections, packaging, and delivery details tailored to your occasion.
What is the shelf life of your popcorn?
Our gourmet, cheese, and seasoned popcorns have a shelf life of approximately 3–5 months when stored in a cool, dry place in their sealed packaging.
Our Salt Water Taffy and Butter Toffee have a shelf life of approximately 18 months to 2 years when stored properly.
For the best taste and texture, we recommend consuming products within their stated shelf-life period and avoiding exposure to moisture, heat, and humidity.
How can I place a bulk or fundraising order?
Bulk and fundraising orders can be placed by contacting our team directly via phone or email for personalized assistance.
We guide you through product selection, pricing, and delivery to ensure a smooth ordering process.
Get in Touch with What’s Poppin’
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Milwaukee Made. Nationwide Shipped.
Order Gourmet Popcorn or Start a Fundraiser in Milwaukee Today
Reach out to What's Poppin' for snack orders, corporate gifting, or a 50/50 fundraising partnership. Our Milwaukee team responds personally to every inquiry.